You thought this column was going to tell you that you're missing the boat because your company is not on Twitter or blogging. Wrong. Maybe the problem is that you have not created an iPhone app yet, or that you don't even know if there is a Facebook page for the brands, products and services that you sell. Wrong again. All of the attention you think you should be spending on online marketing in the many digital channels will bring your company zero return if you don't have a website that is easy to use and findable by all of the search engines (yes, that includes Google, Microsoft and Yahoo!).
It's time to get back to basics.
3 years ago
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